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India is probably one of the very few markets in which brands need to compete with the unorganised sector (biscuits, pens, detergents, footwear, dishwashing powders, traditional snacks, tea, edible oil and commodities to name a few categories). The most important aspect of the marketing mix in most of these categories is the value the quality of the product and the price at which the quality is offered to consumers at the lower end. An equally important element is promotion a high visibility campaign which creates awareness about the brand offering the value.

A: With women comprising 50 percent of medical school classes nationally, half of faculty ought to be women, but that’s not the case. At the beginning ranks the assistant professor ranks about 40 percent of faculty are women. By the time you get to the full professor level, somewhere between 15 and 20 percent are women.

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